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Marboh Idea design was the advisory bureau that I've directed from 2011 to 2014. On this period, counting with amazing collaborators, Marboh ID generated dozens of innovative projects through the union of creativity and strategy thereby creating exciting and sustainable business opportunities for many companies.

I developed a design thinking approach called Idea Design based on the experience of leading several projects in Marboh ID, the design company I directed in Brazil.
This methodology,
beyond bringing creative solutions to solve problems, uses creative intelligence to turn bold ideas into valuable innovative projects.


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Ootopia is an app that promotes connection, inspiration, knowledge exchange, collaboration, and positive impact actions and rewards participation with the OOz currency through a gamified experience.

As head of the design strategy, I led the Ootopia team, including the UI/UX team, to design this innovative converged platform that aims to drive widespread positive change in the world.



Marcelo Bohrer presented his new project for the first time at the Singularity University Summit Berlin in March of 2017.
Money of Good is a revolutionary system based on neuroscience and blockchain technology where people can earn money by practicing meditation and, with this income, they foster a new economic model much more just and sustainable.
The MoG's team is now working at the proof of concept phase.


A partnership between the writer and designer Marcelo Bohrer, the designer and illustrator Fran Caye, and the NGO MMC which teaches kids to protect the oceans.


The book unites history, science, and art with the aim of being a source of information and inspiration to connect old and new generations to help protect nature.

MARBOH ID PROJECTS  / 2012 - 2014  Brazil

Recent surveys show an increase in the index of UV emissions which results in increased number of skin cancer cases. 

In the last 2 years, the sun protection clothing market grew 90%. 

Therefore, we developed a more practical and simple product to enjoy sunny days without worrying about the harmful effects of the sun. 

The Sombrella hat has sun protection factor 50+ which correspond to 99.9% protection to UVA and UVB rays. Also, the Sombrella has a practical open-close system that makes it super compact and easy to store and carry along anywhere.


Attentive to the growth of the wellness market, we developed for a pharmaceutical industry a very innovative product.

Dellix is an effervescent tablet with natural extracts and soothing effect. Ideal for drinking at any time just by placing the drop into a glass or bottle of water.
The Dellix's concept was designed to drive into a ritual of relaxation by a totally new drinking experience.


The booming of social networks has created new ways of relating that expand the interaction to levels never thought before.

On-bar represents the evolution of chat sites by expanding the online hangout possibilities.

With VR and AR features, it creates a new and much more intense and immersive experience to meet people virtually and chat.

Wine Ladies

The Marboh ID has developed for Ibravin, the body that represents the Brazilian Wine market, a marketing and relationship strategy focused on the female audience. Wine Ladies empowers women towards discovering and enjoying the world of wine.

G Make-up

There is a large market in Brazil that, despite its purchasing power and business potential is not attended: the gay audience.

The cosmetics market, in particular, is a great opportunity because there are no products for these consumers.

So Marboh ID developed for an important lab G Make-up the full concept for a makeup collection focused on the gay community: name, logo, product portfolio, communication identity, and sales strategy.

La Fontaine

Commemorating 30 years of the most important and charming Mall of the Porto Alegre City, whose symbol it's a water clock, the Marboh ID developed the concept of a new area for a unique and remarkable experience to the consumer. 


La Fontaine is a space dedicated to water and time. It is a symbol of Iguatemi's brand identity for decades to come and it will represent its best wishes for the future.

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I am always exercising the systemic view in order to get new insights with potential to become a freshnewidea.
These are some ideas that I started sketching.

Games of old age

The population of elderly people is increasing. 

With too much free time these people have to deal with the limitation of activities that age imposes. Video games are an excellent opportunity to generate exciting activities for both the body and the mind. 

However the gaming market has not yet developed products specifically for this audience. Do you wanna try?

Remote Living Unitys

Would not it be nice being able to leave on a mini adventure and spend a few days at some unusual place without bothering with all the necessary infrastructure for camping? 

I'm thinking of a rental system of a complete mini housing unit such as hotels cell in Japan, but in the midst of nature. 

That would be awesome?



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