MCBW insights - The behavioral effect of design. /
O efeito comportamental do design.
One thing that you probably already have experienced is the design's sexy appeal. But how can it lead to changing behavior in order to promote a better world? We all are strongly influenced by appearance and to see something wonderfully designed certainly makes us feel attracted and excited. Then we touch it, use it and we have an experience with it. If this experience beautifully unites form, function and meaning creating a beneficial relationship between the user and the cr
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