There is no doubt about that, by improving the user experience we bring value to products, services, to the brand, to the company and so on. In fact, UX has become key for strategies with with the human centered approach. However, we can look at it as the old aim of understanding how to make the customer happier. Let's investigate a real case in the Munich International Airport that can reveal a simple way to improve the UX. Imagine that you have a international flight that d

I've been talking with many people in the Impact HUB Munich who want to start their own business, something with a valuable proposal, perhaps, even a good social impact. Some of them came from a frustrating period of over working in big and "heartless" companies. And almost all of them have some idea of what they want to do. Something with purpose. But what exactly? And how? This is the kind of challenge that I love to face. The approach that I've been developing and refining